Business
First Wine Crowdsourced from Vine to Table Releases to the Public
Columbia Crest s 2014 Crowdsourced
Columbia Crest 2014 Crowdsourced Cabernet (Source: Columbia Crest)
Columbia Crest 2014 Crowdsourced Cabernet
(Source: Columbia Crest)
(Source: Columbia Crest)
June 3, marks the release of Columbia Crest's 2014 Crowdsourced Cabernet, the first wine to be crowdsourced all the way from the vineyard to the bottle. In this unique project, Columbia Crest invited the public to vote on key winemaking decisions that impacted the creation of the wine. The result is a wine that's truly the product of the crowd.
In June 2014, Columbia Crest embarked on a journey to become the first winery to crowdsource a wine from vineyard to table through a unique interactive online experience on CrowdsourcedCabernet.com. Everything from bud break, harvest, fermentation, the final blend, and even the label was put in the hands of the online community for an educational, fun and trailblazing adventure in winemaking.
In June 2014, Columbia Crest embarked on a journey to become the first winery to crowdsource a wine from vineyard to table through a unique interactive online experience on CrowdsourcedCabernet.com. Everything from bud break, harvest, fermentation, the final blend, and even the label was put in the hands of the online community for an educational, fun and trailblazing adventure in winemaking.
Over the last two years, the Crowdsourced Cabernet process empowered fans and wine enthusiasts to make decisions throughout every step of creating the wine and through their participation gain a deeper understanding and connection to the craft and skill of winemaking. Columbia Crest's head winemaker, Juan Muñoz-Oca, played an integral role in the program by educating and guiding the crowd along the way, from how much water to apply to the vines, to how the temperature outside impacts harvest, to how different varietals shape the aromas and flavors in the blending process.
Founded in 1983, Columbia Crest has grown from a small winery in a relatively unknown wine region to one of the most significant wineries in the U.S. and a major force behind Washington State's emergence as a world-class wine region.
Source : Columbia Crest
Ruby BIRD
http://www.portfolio.uspa24.com/
Yasmina BEDDOU
http://www.yasmina-beddou.uspa24.com/
Source : Columbia Crest
Ruby BIRD
http://www.portfolio.uspa24.com/
Yasmina BEDDOU
http://www.yasmina-beddou.uspa24.com/
Ruby Bird Yasmina Beddou Paterson Wine Table Public First Crowdsourced Cabernet Community Winemaking Participation Decision Every Step
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